
Robert Safrata, CEO
Robert Safrata’s work is prioritized in the order of people, planet, and profit.
This approach guides him in starting, building, and acquiring companies. With a track record of achieving profitability and growth, he ensures that environmental and social responsibility are foundational principles

Bryan Taylor
P. Eng., MPPGA
Bryan brings senior experience in the private sector and international organizations.
Bryan brings a wealth of senior experience in the private sector and international organizations, including Hamilton Associates and AMEC (now WSP), Blackcurrant, the Global Alliance for a Sustainable Planet and the United Nations.
Bryan has led transformative multi-stakeholder projects, collaborating with industry leaders to drive innovation in clean energy and sustainability.

Mahesh Mukhedkar,
MBA, PMP
Mahesh brings over 15 years of experience in strategic planning, digital transformation, and project management.
Mahesh is a Navy veteran and recent MBA graduate from UBC Sauder School of Business. He served as Program Development Officer intern at the Innovative Clean Energy Fund within B.C.’s Ministry of Energy, Mines and Low Carbon Innovation, supporting clean energy initiatives across the province.
Mahesh brings a systems-level perspective and a deep commitment to operational excellence and climate action, leveraging analytics and stakeholder collaboration to advance sustainable energy projects.

Moirae Choquette
Moirae Choquette is a brand strategist specializing in international consumer goods, SaaS, and e-commerce.
She has led successful international brand partnership programs at Jobber and GoodMorning.com, and scaled Tomato Wheels, a food and beverage company, nationally through data-driven marketing and strategic collaborations.

Jeff Davis
Jeff is the founder and CEO of Asset Market, a BC-based tech and analytics company.
Asset Market helps charging firms, utilities, government, and private landowners forecast demand for EV chargers, optimize site selection and streamline planning and deployment.
Jeff works with EV charging firms, telecoms carriers, government, utilities, and private landowners to electrify transport and improve connectivity in communities across North America, UK, and Europe.

Christopher Ralph
Christopher Ralph is the manager of smart mobility and fleet electrification.
In his 12-year career in vehicle electrification and renewable energy, he has overseen the deployment of more than a thousand electric vehicle chargers for fleets across North America.
He is an expert on fleet electrification that has designed and deployed fleet charging solutions in the school bus sector, municipal fleet sector and medium and heavy-duty truck and delivery sectors, spending 5 years deploying electric fleets.
